The Western United States Agricultural Trade Association is a non-profit trade association that administers programs to provide exporting resources to food and agriculture companies. The association is made up of 13 western states and two territories, with Idaho being one of the member states.
The Market Development Division of ISDA administers various WUSATA programs and manages numerous activities on behalf of WUSATA throughout the year. While each event is assigned a lead from one of the member states, eligible Idaho companies may participate in all events regardless of which state is leading the project.
WUSATA’s programs include trade missions, market promotions, trade exhibitions, export seminars and webinars, and a reimbursement funding program.
Trade missions, promotions, exhibitions, and other activities in select markets around the globe are part of WUSATA’s Global Connect Program, while a matching reimbursement of eligible international marketing expenses direct to individual companies is part of WUSATA’s FundMatch Program. The Global Connect Program sponsors industry-wide food and agricultural projects that are jointly managed by state trade specialists and WUSATA. The FundMatch Program provides matching funds to eligible small businesses for a variety of marketing expenses associated with overseas promotion of food and agricultural products, facilitating entry into foreign markets for many companies.
For more information about WUSATA’s programs, events, and eligibility, visit the WUSATA website.