During the month of April, Idaho Preferred and Walmart paired up with Payette Brewing, 10 Barrel Brewing, and Sockeye to celebrate Idaho Craft Beer Month.

The collaboration included educational signage and creative displays in 8 different Walmart stores across the Treasure Valley.  “Thank you again for the program support in Walmart this past April,” said Darren from Payette Brewing. “Idaho Craft Beer Month has become a very competitive proposition among breweries.

Of course, the focus on local and the great beers we make is the message consumers want to hear. We had a good lift in Walmart this April, with an increase of almost 70%!”.  Idaho is the ideal state for promoting craft beer month as the state is 1^st in malt barley production and 2^nd in hop production in the U.S.

More information on Idaho Preferred.