Walmart Promotes Idaho Beers During Craft Beer Month

Monday August 19, 2019

During the month of April, Idaho Preferred and Walmart paired up with Payette Brewing, 10 Barrel Brewing, and Sockeye to celebrate Idaho Craft Beer Month.

The collaboration included educational signage and creative displays in 8 different Walmart stores across the Treasure Valley.  “Thank you again for the program support in Walmart this past April,” said Darren from Payette Brewing. “Idaho Craft Beer Month has become a very competitive proposition among breweries.

Idaho Preferred Craft Beer Month 2019 Display

Of course, the focus on local and the great beers we make is the message consumers want to hear. We had a good lift in Walmart this April, with an increase of almost 70%!”.  Idaho is the ideal state for promoting craft beer month as the state is 1st in malt barley production and 2nd in hop production in the U.S.

More information on Idaho Preferred.